9777sx is committed to handling your personal information with care, transparency and respect. This Privacy Policy explains precisely what data we collect, why we collect it, how we use it, with whom we may share it, and what rights you have in relation to your personal information.
Our Privacy Principles
These six principles guide every data handling decision made by 9777sx. Full details are in the policy sections below.
We collect only the personal information that is necessary for account registration, identity verification, service delivery and legal compliance. We do not collect data speculatively.
Personal data is stored on secure, encrypted servers. The 9777sx platform operates exclusively over HTTPS. Sensitive data such as CNIC details and payment information is handled using industry-standard encryption protocols.
9777sx does not sell, rent or trade your personal information to third parties for marketing purposes. Your data is never treated as a commercial asset to be monetised independently.
You have the right to access, correct, request deletion of, and restrict the processing of your personal data. All such requests are handled promptly by our support team.
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. Data is securely deleted when retention periods expire.
We are open about our data practices. This Policy describes our processing activities in plain, readable English — not in deliberately complex language designed to obscure how your data is handled.
This Privacy Policy ("Policy") is published by 9777sx ("the Platform", "we", "us", "our") and applies to all users ("User", "you", "your") of the 9777sx website and associated online gaming services (collectively, the "Services").
9777sx is an English-language online gaming and sports betting platform serving an international audience, with content specifically tailored for Pakistani users. We recognise that privacy is a fundamental concern for users in Pakistan and everywhere else, and we have designed our data practices accordingly.
By accessing the Platform, creating an Account or using any of the Services, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with the terms of this Policy, you must not use the Platform.
This Policy should be read alongside our Terms & Conditions, which govern your use of the Platform generally.
For the purposes of applicable data protection law, 9777sx acts as the data controller in respect of personal data collected and processed through the Platform and its Services. As data controller, 9777sx determines the purposes and means by which personal data is processed.
Where 9777sx engages third-party service providers to process personal data on its behalf, those providers act as data processors and are bound by contractual obligations that restrict their use of personal data to the specific purposes authorised by 9777sx.
Questions or concerns regarding data processing by 9777sx should be directed to the support team using the contact details in Section 14 of this Policy.
The following definitions apply throughout this Privacy Policy:
| Term | Meaning |
|---|---|
| Personal Data | Any information relating to an identified or identifiable natural person, including name, date of birth, address, email address, phone number, IP address and financial information. |
| Processing | Any operation performed on personal data, including collection, storage, use, disclosure, transfer and deletion. |
| Data Controller | The entity that determines the purposes and means of processing personal data — in this case, 9777sx. |
| Data Processor | A third party that processes personal data on behalf of and under the instruction of the data controller. |
| Consent | A freely given, specific, informed and unambiguous indication of agreement by the User to the processing of their personal data. |
| KYC Data | Identity and age verification documents including CNIC, passport, proof of address and selfie/liveness images submitted during account verification. |
| Cookie | A small text file placed on a User's device by a website to store information about the User's session, preferences or behaviour. |
| Sensitive Data | A subset of personal data that warrants heightened protection, including financial details, identity document numbers and biometric verification data. |
9777sx collects personal data through a number of means, including information you provide directly, information generated automatically through your use of the Platform, and information received from third-party service providers (such as KYC verification services and payment processors).
4.1 Information You Provide Directly
| Category | Examples |
|---|---|
| Registration Data | Full legal name, date of birth, email address, phone number, residential address (including city — e.g., Karachi, Lahore, Islamabad), username, password. |
| KYC Documents | CNIC or passport copy, proof of address documents, selfie or liveness check images. |
| Payment Data | Deposit and withdrawal transaction details, payment method identifiers (e.g., digital wallet references for Easypaisa or JazzCash, bank account details for HBL, UBL, Meezan Bank or Bank Alfalah), transaction amounts in PKR. |
| Communications | Content of messages sent to 9777sx support via live chat or email, including any information you voluntarily share in the course of seeking assistance. |
| Responsible Gambling | Self-exclusion requests, deposit limit settings, session time preferences and any other responsible gambling declarations you make. |
4.2 Information Collected Automatically
4.3 Information from Third Parties
9777sx processes personal data only where there is a recognised legal basis for doing so. The following table sets out the primary purposes for which we process your data and the corresponding legal basis in each case.
| Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract (the Terms & Conditions Agreement between you and 9777sx). |
| Identity and age verification (KYC) | Legal obligation (AML compliance); legitimate interests (fraud prevention and platform security). |
| Processing deposits and withdrawals | Performance of a contract; legal obligation (AML/financial transaction monitoring). |
| Customer support communications | Performance of a contract; legitimate interests (resolving User queries efficiently). |
| Responsible gambling monitoring | Legal obligation (operator licensing requirements); legitimate interests (player protection). |
| Fraud detection and prevention | Legitimate interests (protecting the Platform and its Users from fraudulent activity). |
| Platform improvement and analytics | Legitimate interests (improving service quality and User experience). |
| Marketing communications (opted-in only) | Consent (where you have actively opted in to receive promotional communications). |
| Legal compliance and dispute resolution | Legal obligation; legitimate interests (defending legal claims and enforcing the Terms). |
9777sx does not sell, rent or transfer your personal data to third parties for their own commercial purposes. We may share your personal data with third parties only in the following limited circumstances:
6.1 Service Providers (Data Processors)
We engage carefully selected third-party service providers to carry out functions on our behalf, including identity verification (KYC) providers, payment processing partners, fraud detection services, cloud infrastructure providers and customer support platform operators. These providers are contractually restricted to processing your data only for the specific purposes for which they were engaged.
6.2 Legal and Regulatory Disclosure
We may disclose personal data to competent law enforcement authorities, regulatory bodies or courts where we are legally required to do so — including in connection with anti-money laundering investigations, fraud prevention obligations or other lawful information requests. We will disclose the minimum amount of data necessary to comply with such requests.
6.3 Business Transfers
In the event of a merger, acquisition, restructuring or sale of all or part of 9777sx's business, personal data may be transferred to the successor entity as part of that transaction. Where such a transfer occurs, the successor entity will be required to honour the terms of this Privacy Policy in relation to all existing User data.
6.4 Responsible Gambling Networks
Where required by applicable licensing obligations, 9777sx may share self-exclusion status information with recognised responsible gambling exclusion registers or networks to help enforce cross-operator exclusion commitments.
9777sx operates on an international basis and your personal data may be transferred to and processed in countries outside your country of residence, including countries where data protection laws may differ from those in your jurisdiction.
Where personal data is transferred internationally, 9777sx takes steps to ensure that appropriate safeguards are in place, such as contractual protections between 9777sx and receiving entities that require data to be handled in accordance with the standards set out in this Privacy Policy.
By using the Platform and providing your personal data, you acknowledge and consent to the international transfer of your data as described in this Policy.
9777sx retains personal data for no longer than is necessary for the purposes for which it was collected, subject to overriding legal and regulatory obligations. The following general principles guide our retention practices:
Upon the expiry of applicable retention periods, personal data is securely deleted or anonymised so that it can no longer be associated with an identifiable individual.
9777sx implements a range of technical and organisational security measures designed to protect personal data against unauthorised access, disclosure, alteration, loss or destruction. These measures include, but are not limited to:
9777sx uses cookies and similar tracking technologies to operate the Platform, remember your preferences, understand how Users interact with the Services, and improve Platform performance.
10.1 Types of Cookies Used
10.2 Managing Cookies
You can manage or disable non-essential cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the Platform — for example, PKR currency preferences or responsible gambling limit reminders may not persist between sessions if functional cookies are blocked.
10.3 No Third-Party Advertising Cookies
9777sx does not deploy third-party advertising or cross-site tracking cookies on the Platform. Cookies set by 9777sx are used exclusively in connection with the operation and improvement of its own Services.
Subject to applicable law and the conditions described below, you have the following rights in relation to your personal data held by 9777sx. To exercise any of these rights, please contact us using the details in Section 14.
The 9777sx Platform is strictly intended for adults aged 18 years or older, or the higher minimum age required by the operator/license jurisdiction. 9777sx does not knowingly collect or process personal data relating to individuals under the minimum required age.
Where 9777sx discovers that personal data has been collected from an individual who did not meet the minimum age requirement at the time of registration, that Account will be immediately closed, associated data will be deleted to the extent permitted by legal obligations, and any deposited funds will be handled in accordance with applicable operator policies.
If you are a parent or guardian and believe that a minor in your care has registered on 9777sx, please contact us immediately using the details in Section 14 so that we can take prompt action.
9777sx reserves the right to update or amend this Privacy Policy at any time. Where material changes are made — for example, where a new category of data is collected, a new purpose for processing is introduced, or User rights are affected — registered Users will be notified via the email address on their Account prior to the changes taking effect.
Where changes are minor or administrative in nature (such as clarifications of existing practices or updates to contact information), we may update this Policy without individual notification, and the updated version will be published on this page with a revised "Last Updated" date.
Your continued use of the Platform following notification of material changes constitutes your acceptance of the revised Policy. If you do not agree with the changes, you should close your Account and cease using the Platform before the changes take effect.
If you have any questions, concerns or requests relating to this Privacy Policy or to the personal data 9777sx holds about you, please contact us using the details below. We take all privacy enquiries seriously and will respond as promptly as possible.
Contact us at: [email protected]
Please include "Privacy" in your subject line and provide your registered username and a clear description of your request. We aim to respond within 30 days.
Available 24/7 via the Platform. Suitable for general enquiries, account assistance and responsible gambling support. English and Urdu assistance available upon request.
This Privacy Policy was last reviewed and updated on 1 January 2026. The version published on this page is the current version. Previous versions are available upon request.
Now that you understand how 9777sx protects your personal data, explore the rest of what the Platform has to offer — from live PSL cricket betting to immersive casino games. Play responsibly.
Adults 18+ only — or the higher minimum required by the operator/license jurisdiction. Local laws may restrict gambling.